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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Internet reservation systems of a particular lodging facility and their importance
Čípa, Petr ; Vaško, Martin (advisor) ; Jenčková, Jiřina (referee)
The bachelor thesis is focused on the analysis of internet reservation systems of a particular lodging facility. The theoretical part introduces the reader to the travel market, categorizes internet reservation systems and talks about distribution channel of lodging capacities. The analytical part describes the selected lodging facility and identifies the internet reservation systems that it uses. The portfolio of internet reservation systems is evaluated and it is determined, whether its composition is optimal. In conclusion, several ways to improve the sales and marketing strategies of the lodging facilities and changes in it's portfolio are suggested.
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Comparison of distribution chains for products from sheltered workshops
CÁBOVÁ, Markéta
The goal of the thesis is to carry out the comparison of distribution chains in the chosen sheltered workshops with respect to the present system of distribution, the used distribution parts and setting of material and information flow in these workshops. The component goal of the thesis is to carry out the comparison of logistic activities realized in the distribution parts of the logistic chain in the researched sheltered workshops.
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Supplier relationship on Czech drugstore market
Polagina, Evgeniya ; Vinš, Marek (advisor) ; Mervart, Michal (referee)
This thesis describes the supply relationships between wholesales and retails in Czech drugstore market. The thesis compare two distribution channels. Then thesis analyzes the issues of enter on Check drugstore market by new distributors. The work is based on theory, drugstore practice and personal practice with Bilka Collection brand.
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Marketing strategies and their aplication on the czech market of building products with focus on buying behaviour on the market of roofing materials
Joura, Vítězslav ; Chalupský, Vladimír (advisor) ; Koráb, Vojtěch (referee) ; Kutnar, Vít (referee)
This thesis deals with marketing used on the Czech market of roofing products and with all aspects of consumers' behavior during the choosing and roofing of the roof. Czech roofing market is a global mixture of many inter-relations among different distribution channels on the production and selling part on one hand and specifying and installing part on the other hand. The thesis deals with also all parts of the 4P and 4C models used by producers of roofing materials and with 4P model of other distribution channels -- resellers and installers. Quantitative survey on roofers and qualitative survey on roofers and resellers of roofing materials confirmed, that roofer is the closest professional to investor while his decision process. As such, he has big influence on his decision and is able to change his mind and final decision. Local presence of the reseller is crucial for the buying of goods at the respective point of sale. There are differences in used roofing materials depending on the region of the Czech Republic. The difference could be given by historical habit, or by influence and knowledge of the brand of roofing material in the respective region or by technical performance of the roofing material, which is requested due to weather conditions in respective parts of the country. All distribution channels on the Czech roofing market use marketing methods to achieve their goals by selling roofing products and with it linked services.
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Strategy and business management of commercial insurance companies
Lahovský, Ondřej ; Ducháčková, Eva (advisor)
The theme of my bachelor essay is strategy and business management of commercial insurance companies. Preamble is devoted to the relationship of segment marketing at building relationships with potential customers. Following are determined by individual marketing channels of distribution. The following section presents the individual sales channels, which are currently used by insurance companies to distribute insurance products. It also shows the relationship of individual products in relation to its cost efficiency for the insurance commission. The final part of the distribution channel, depending on the complexity of insurance products, as this relationship is one of the main factors determining the future distribution network. Finally, there is mention of possible future development of distribution channels.
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Distribuce výrobků k zákazníkovi ve vybrané společnosti
Spálenková, Michaela ; Lukšů, Vladimír (advisor) ; Hesková, Marie (referee)
The aim of the work is to give a detailed insight into the ways and methods of product distribution as used by a food industry manufacturing plant. Distribution chain management from a marketing and logistics point of view is analysed focusing on transport options and potential. Theoretical basis and terms definition are provided, the emphasis being laid on the function of distribution, its intermediaries, and channels in terms of logistics costs. The work describes options a company has when creating a distribution chain. Distribution warehouses and ways of transport are considered as the most important factors. The practical part of the work deals with product distribution at a Danone company, focusing on rules, specifics, and risk areas. Process optimization is proposed with regard to costs, transport effectivness and customer needs.
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